The Ulupınar Tekstil HQ-Showroom, designed by Zemberek Design for the well-established textile company Ulupınar Tekstil, is enriched by fluid circulation created through organically shaped architectural elements, accompanied by a sense of tranquility and spatial flexibility enabled by dynamic surfaces—resulting in a mutable perception of space and perspective. The showroom areas are specifically conceived to host… View Article
The Ulupınar Tekstil HQ-Showroom, designed by Zemberek Design for the well-established textile company Ulupınar Tekstil, is enriched by fluid circulation created through organically shaped architectural elements, accompanied by a sense of tranquility and spatial flexibility enabled by dynamic surfaces—resulting in a mutable perception of space and perspective.
The showroom areas are specifically conceived to host designers shaping the collections of retail brands. It is anticipated that visiting designers will spend extended hours selecting pieces from the displayed products to curate their seasonal collections. With the primary users—the designers—in focus, the space offers adaptable usage options that allow them to appropriate the environment as their workspace, enabling product selection and assembly through diverse working setups.
Given the building’s context within a dense urban fabric, a key design criterion was to ensure that, throughout all stages of user experience, a prevailing sense of “calmness” would contrast with the external urban chaos. A serene and soft demeanor was chosen at the main entrance, heralding the showroom spaces. Throughout the building, the relationship between user and circulation is established through curved walls that guide naturally without dictating routes.
Translucent panels form an enveloping shell that excludes the surrounding urban hustle and fast pace, creating a wholly inward-looking spatial narrative. Within this inward focus, both the fixed architectural circulation and the fluidity of the movable exhibition elements stand as pivotal project aspects, deliberately distancing the design from notions of density and complexity.
The user journey through the four main showrooms, defined by product variety, is orchestrated as a flow that is simultaneously holistic and segmented. These sections are distinguished by circular floor plans of varying sizes corresponding to content intensity, connected by curved walls that sometimes dissolve and sometimes proliferate, complemented by transparent surfaces and transitional openings. These transparent boundaries and voids breathe life into the circulation spaces and integrate them into the spatial narrative.
The principal showrooms revolve around nested, dual-layered circular schemas centered on the user. The outer layer consists of fixed structural elements integrated with display units, while the inner layer is defined by movable exhibition modules operating on circular floor tracks. These inner modules are designed either to merge seamlessly into an uninterrupted arc capturing the designer’s viewpoint at the center or to form a permeable ring allowing views through to the outer layer. The porous spatial relationships between the circular layers and the outer shell foster spontaneous perspectives, further enriched by plant islands that enhance the naturalistic design language.
Material and design choices have been shaped to reflect the clean and elegant aesthetic prevalent in the company’s product range. The curved lines on all partitioning planes and the neutral tones selected for the color palette establish coherence with the company’s identity of “simplicity” and the “lightness” of its products. Details crafted from brass, marble, and wood in the exhibition modules embody the craftsmanship and richness that symbolize the showcased products’ quality and care. The holistic vision for the enveloping shell is realized through the use of traditional materials on the floors and ceilings.